Why Is Everyone Putting Up Cartoon Profile Photos On FACEBOOK?

This campaign is to support the awareness on violence against children. The typical posts from the campaign reads:
"Change your facebook profile picture to a cartoon character from your childhood and invite your friends to do the same. Until Monday, Dec 6, there should be no human faces on facebook, but an invasion of memories!
I have been having a great time recalling the cartoons and anime tv shows I grew up with. My profile pic is Rogue of Xmen series. I keep seeing alot of Naruto and other anime.

UPDATE: Another viral rumored started circulating the Facebook world that this stunt was started by a group of Pedophiles to lure children to accept their friend invites when they see cartoon pictures. Which is apparently NOT TRUE!!!.  Click here.